Getting social about media

4 02 2011

I attended an excellent social media conference/workshop on Wednesday, run by Learning Pool‘s Dave Briggs and Breda Docherty. You can find Dave’s write-up of the event on his blog.

Me and Gerry at the SocMed event
Hands up if you love the Internet!

It’s always interesting when you meet fellow webby staff from across different areas and discover how much you have in common. The problems we face in delivering good content to our websites are much the same, I won’t bore you with the details but most of them involve different methods of communication within different sections of an organisation. That 150-page feasibility study might seem like the most important and interesting thing in the world to one branch but…well, you get the picture.

As well as being able to commiserate with my fellow delegates, I also managed to get some inspiration. I was particularly intrigued by the #testittuesday Twitter campaign. Councils and fire departments encouraged their followers to retweet and use their hashtag to promote the message that people needed to test their fire alarms, and it spread like wildfire (oof). This is an example of shaping a message around the media rather than the other way round, so no wonder it worked so well.

I hope to use this and the other examples of good practice to kick our own online presence up a few notches. Watch this space.




2 responses

6 02 2011
Dave Briggs

Hey Rowan

Delighted that you enjoyed the day. Do let me know if there is anything I can help with in the future.


6 02 2011

Thanks Dave, will do 🙂

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