Twitbook/Facer?

14 06 2011

This graphic shows up some interesting differences between the user demographics of today’s 2 main social media juggernaughts:

Digital Surgeon's social media comparison

Facebook vs Twitter

 

The first thing that strikes me about the graph is that 37% of Twitter users update their status using a mobile device, as compared to 30% of Facebook users. With the widely-held view that mobile web usage will overtake desktop-based browsing within the next five years, perhaps this points to Twitter overtaking its rival? The brevity of tweets certainly makes it easier to update using a numerical keypad.

On the other hand, the rising popularity of GPS-based social media is currently being expoited far more by Facebook. Users are able to “check in” to physical locations using their phones, tag friends with them and play location-based games within the Facebook interface. All Twitter users can do at the moment is add a location to their tweets but, as this is based on the location of their ISP’s network gateway, this is often wildly inaccurate.

Whoever wins the battle to get the most mobile users could well end up winning the social media war, so it will be interesting to see how things pan out over the next few years.

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