Don’t panic!

2 08 2011

I’ve been asked to take part in a research project looking into how social media can be used in crisis comms. It’s an interesting subject and one I’m enjoying looking into. Our task is to find innovative and effective ways of sharing information – both privately between internal stakeholders and publicly to inform the general population.

Webmaster's guide to the internet

Webmaster's guide to the internet

To start off with, I’ve been having a look at the various platforms the group could use to share our initial findings. As I looked into the pros and cons of each, I quickly learned that there is no one ideal solution – the platform you choose will depend on your group’s specific needs and goals. I broke these considerations down into separate categories: 

  • Security – is the information safe from unauthorised access?
  • Flexibility – can the platform adapt to changing circumstances?
  • Ease of use – will all participants be comfortable using it?
  • Functionality – does the platform do everything we need it to?
  • Scalability – if the project grows arms and legs, will the platform be able to cope?
  • Reliability/stability of vendor – will the app still be available for the project lifecycle?
  • Affordability – does the pricing fit in with project budgets?

A wiki might be ideal for a fairly open discussion between tech-savvy users, but if privacy is more important and the participants aren’t that comfortable using the web, then something like Sharepoint might be more appropriate. Horses for courses, really.

I’m now trying to find some good examples of social media collaboration between UK government departments. This is harder than it looks, but I have come across several excellent articles in the process…

Have you come across any interesting collaborative projects recently? Anything else to say on the subject? Get your comments in…collaborate!

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